Toronto, Ontario, Canada
Studies and workflows for evaluating brand mentions, linked citations and the pages that appear in AI answers.
32 articles · 12 articles with video
Public Discord messages from Discoverable Servers can appear in Google search from mid-December. What changes, what stays private and what brands should audit.
Read article
AI platforms should show site owners citations, clicks and landing pages. See what exists, what is missing and sign the AI Console Now open...
Read article
AI Overviews brand search data: 62.2% of cited brand pages don't rank in the top 10. Audit which URLs Google cites and fix product...
Read article
Use the Search Console Gen AI report to see if your About page shows in AI Overviews and AI Mode, what the data misses,...
Read article
Follow an interactive Chat GPT Search flowchart to understand search decisions, candidate sources and citations, with a practical SEO audit.
Read article
My SEO IRL Toronto takeaways on AI search visibility, buyer evidence, content that helps people decide, and the value of seeing the SEO community...
Read article
SEO did not die. Learn how Google, You Tube, AI assistants, Reddit, reviews, and your website connect discovery, validation, and conversion.
Read article
Shero found brand pages earned 2.8% of 1,851 AI citations. See what Shopify teams should test across duplicate copy and structured descriptions.
Read article
Copilot referrals fell 96% from peak in Previsible's sample. Learn what 6.77 M LLM sessions and Google's AI report can and cannot measure.
Read article
Use Common Crawl's free index and CCBot checks to see whether your pages appear in the public crawl AI teams may use. Includes commands,...
Read article
Download the free SEO Francisco guide for using Claude in AI search and SEO workflows: 15 skills, prompt packs, scheduled audits, and release-day QA...
Read article
Entity Map can help SEOs declare entities, relations, and evidence for AI retrieval, but its real value is audit discipline rather than guaranteed citations.
Read article
Andre Alpar tested whether AI assistants render Java Script during grounding. The results show why raw HTML, server logs, and SSR matter for AI...
Read article
Bing added Intents, Topics, Citation Share, and Compare to AI Performance reporting. Learn how SEOs should use the data without treating it like rankings.
Read article
Ahrefs studied AI Overviews, AI Mode, Chat GPT citations, brand mentions, You Tube signals, click loss, and source churn. The practical read: SEO now...
Read article
Google published official guidance for optimizing websites for AI Overviews and AI Mode. Here is what it confirms, what it leaves out, and how...
Read article
Prompt trackers can reveal AI visibility patterns, but they cannot replicate real user answers. Here is how to evaluate AI visibility tools, what the...
Read article
Google's official AI search guidance for AI Overviews and AI Mode confirms that durable visibility still depends on useful content, crawlable pages, technical clarity,...
Read article
Crawlable pages, search strength, fan-out coverage, answer placement, and extractable evidence matter more for AI citations than hype around LLMs.txt.
Read article
Google is removing FAQ rich results from Search and retiring FAQ reporting support in Search Console. Here is what technical SEO teams should audit,...
Read article
A practical workflow guide for using Claude across SEO research, keyword clustering, on-page optimization, schema, internal links, competitor analysis, GSC reporting, and AI search...
Read article
Use these 15 Claude prompts to audit LLM visibility, find competitor citation gaps, target best-of lists, structure content for AI search, and build a...
Read article
Ahrefs analyzed 75,000 brands and found You Tube mentions had the strongest Spearman correlation with visibility in Chat GPT, Google AI Mode, and AI...
Read article
GA4 is misclassifying 15–35% of AI-driven traffic as direct. Last-touch attribution under-credits content. Here's the full breakdown of the 2026 GEO attribution crisis and...
Read article
AI citation drift is real. Semrush tracked Reddit collapsing from 60% to 10% on Chat GPT in one month. Citation half-lives range 3.4–5.7 weeks...
Read article
Oleksii Khoroshun's step-by-step recipe for building a live AI search performance dashboard inside Claude using SE Ranking MCP and Live Artifacts — tracking Chat...
Read article
Ahrefs study of 1.4 M Chat GPT prompts reveals search pages are cited at 88.5% while Reddit sits at 1.9%. Meanwhile, AI Overview CTR...
Read article
56% of Google AI Overview citations are ungrounded. Synthetic SEO content is poisoning RAG systems in real time. Plus: DOJ documents reveal how Navboost...
Read article
A study of 68.9 million AI crawler visits across 858,457 sites shows Open AI controls 81% of AI crawl traffic. Separate research reveals 62%...
Read article
Ahrefs analyzed 1.4 million Chat GPT prompts and found Reddit is retrieved constantly but almost never cited. Plus: IAB data shows social media ads...
Read article
How AI hallucinations become cited 'facts' within 24 hours. Plus: Google spam reports now trigger manual actions, and Dynamic Search Ads sunset in September...
Read article
Google adds back button hijacking to spam policies with a June 15 enforcement deadline. Plus: Air Ops' 815,000-page study reveals shorter content wins Chat...
Read articleSEO Francisco · AI assistant