Evidence library
This collection separates public evidence from illustrative examples and methods. Unsupported figures are not promoted as client results.
Evidence policy
A client name or a percentage does not supply the missing context. A publishable case needs an authorized identity or an explicit anonymity notice, a baseline, a measurement period, the data source, the work performed, and the limits of the evidence.
This hub applies that standard to every item it links. Where the public record is incomplete, the label says so.
What the labels mean
Level 1 | Public evidence
Growing Search publishes performance claims on its technical SEO page, but that public page does not provide the baseline dates, client-level attribution, analytics records, or role allocation needed to verify a complete case. Those figures have therefore been removed from this hub.
The minimum record includes the client or an authorized public identifier, the reporting window, the source platform, a before-and-after comparison, Francisco's or Growing Search's contribution, and any material limitation.
The agency page remains useful as a record of what Growing Search publishes. Its summary numbers are public claims rather than a complete, independently inspectable case.
Review the published source and its limitsLevel 2 | Modelled examples
The three destination pages use case-study framing and contain outcome figures. This review found no evidence that they describe work performed for a real client, and their figures are not verified. They are linked only as illustrative process scenarios.
Illustrative scenario
A link review, remediation plan, reconsideration process, and recovery monitoring sequence.
Review the illustrative workflowIllustrative scenario
A migration workflow built around URL mapping, launch controls, and post-launch review.
Review the illustrative workflowIllustrative scenario
A technical sequence covering crawl diagnostics, index controls, and internal discovery.
Review the illustrative workflowLevel 3 | Illustrative methods
Each page can help frame an audit, an implementation plan, or a measurement question. The destination pages also contain outcome figures that this review could not verify. Use the method, not those numbers, as the reference.
Implementation method
A reference for eligibility checks, markup coverage, validation, and Search Console monitoring.
Review the methodMeasurement method
A reference for defining a query set, tracking citations, and separating visibility from attributed traffic.
Review the methodExperiment method
A reference for building hypotheses, recording test conditions, and distinguishing observed lift from a general promise.
Review the methodIndustry research
Industry pages explain search demand, technical constraints, and common operating risks. They are research and planning resources, so they are no longer presented as case studies in this collection.
Browse industry guidesEvidence review
A useful consultation can start with Search Console exports, analytics annotations, migration records, or a list of decisions that need evidence. The goal is to define what can be measured before assigning an outcome.
SEO Francisco · AI assistant
