How to read this page. Each card is one entity. Relations link to other entities on this page. Evidence quotes are verbatim from the linked page on seofrancisco.com, so every claim can be checked at its source. This is a self-declaration, not a third-party verification.
People & organizations
3 entities
Persone_001
Global SEO expert based in Toronto; VP of Growth at Growing Search; former Head of Global SEO Framework at Shopify (2015–2022).
Evidence (2)
“Francisco Leon de Vivero is a global SEO expert with 15+ years of experience across enterprise, ecommerce, and international search. He currently serves as VP of Growth at Growing Search. Previously, he led Global SEO Framework work at Shopify from 2015 to 2022 and held SEO roles at MindGeek and Yellow Pages while building a public profile through speaking and awards judging.”
Francisco Leon de Vivero: Shopify SEO Lead | SEOFrancisco — published by Francisco Leon de Vivero
“Francisco Leon de Vivero has been published in Forbes and Huffington Post, featured in Apertura and Infotechnology, and has collaborated with Semrush and MailRelay on SEO education and industry research. He has spoken at UnGagged Las Vegas, SEonthebeach Spain, and other search events while serving as a judge for Canadian and European search awards.”
Francisco Leon de Vivero: Shopify SEO Lead | SEOFrancisco — published by Francisco Leon de Vivero
Organizatione_002
Growing Search
Full-service SEO agency with offices in Toronto and Montreal, where Francisco serves as VP of Growth.
Evidence (4)
“Growing Search is a full-service SEO agency where Francisco Leon de Vivero serves as VP of Growth. The company operates from offices in Toronto at 240 Richmond Street West and Montreal at 1275 Avenue Des Canadiens-De-Montreal, supporting technical SEO, content marketing, link building, international SEO, AI visibility, and dedicated growth-team services.”
Francisco Leon de Vivero: Shopify SEO Lead | SEOFrancisco — published by Francisco Leon de Vivero
“Francisco Leon de Vivero supports migration SEO through Growing Search, helping brands protect organic equity during redesigns, replatforming, and international restructures.”
SEO Migration Services: Protect Traffic | SEOFrancisco — published by Francisco Leon de Vivero
“The $200 consultation fee is credited toward a larger Growing Search engagement if you decide to move forward.”
SEO Consultation: Technical Strategy Call | SEOFrancisco — published by Francisco Leon de Vivero
“If the work should continue after that, the next step is scoped through Growing Search as advisory, implementation support, or a fuller execution engagement based on what the site actually needs.”
Technical SEO Services: Crawl & Indexing | SEOFrancisco — published by Francisco Leon de Vivero
Organizatione_003
Shopify
Commerce platform company where Francisco led Global SEO Framework work from 2015 to 2022 (past affiliation).
Evidence (1)
“Public profile details show a career path that includes Head of Global SEO Framework work at Shopify, Senior SEO responsibilities at MindGeek, SEO work at Yellow Pages, public speaking, awards judging, and current agency-side leadership.”
Francisco Leon de Vivero: Shopify SEO Lead | SEOFrancisco — published by Francisco Leon de Vivero
Services
7 entities
Servicee_010
Senior technical SEO advisory: crawlability, indexing, rendering, Core Web Vitals and engineering-backed fixes.
Evidence (1)
“Senior technical SEO support for teams that need clear recommendations, better prioritization, and stronger execution.”
Technical SEO Services: Crawl & Indexing | SEOFrancisco — published by Francisco Leon de Vivero
Servicee_011
Shopify SEO from a former Shopify SEO lead: collections, crawlability, content and structured data.
Evidence (1)
“SEO strategy for Shopify brands that need stronger technical foundations, scalable content systems, and better organic growth.”
Shopify SEO Services: Ex-Shopify SEO Lead | SEOFrancisco — published by Francisco Leon de Vivero
Servicee_012
AI search visibility work for ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini and Grok, using entities, schema and citation-ready content.
Evidence (1)
“Visibility support for brands adapting to ChatGPT, Google AI Overviews, Perplexity, Grok, and the way AI is changing first-touch search discovery.”
AI SEO Services: AEO, GEO & AI Overviews | SEOFrancisco — published by Francisco Leon de Vivero
Servicee_013
30-day audit of brand visibility and citation gaps across AI answer engines, with a prioritized roadmap.
Evidence (1)
“You may still rank, but AI answers can intercept the click before anyone reaches your site. This 30-day audit shows where your brand appears, where competitors replace you, and what to fix first.”
AI SEO Audit: LLM Visibility Roadmap | SEOFrancisco — published by Francisco Leon de Vivero
Servicee_014
International SEO: hreflang, URL structure, localization and cross-border growth.
Evidence (1)
“Search strategy for companies expanding across languages, regions, and markets with clearer structure and stronger execution.”
International SEO Services: Global Hreflang | SEOFrancisco — published by Francisco Leon de Vivero
Servicee_015
SEO support for redesigns, replatforms and domain moves: redirect mapping, crawl QA and post-launch monitoring.
Evidence (1)
“SEO migration support for businesses changing platforms, redesigning key templates, restructuring URLs, or launching regional site changes that put organic visibility at risk.”
SEO Migration Services: Protect Traffic | SEOFrancisco — published by Francisco Leon de Vivero
Servicee_016
One-hour paid SEO strategy call ($200) with Francisco.
Evidence (1)
“Book one focused hour with Francisco to clarify the SEO blocker, priority, or growth decision in front of you.”
SEO Consultation: Technical Strategy Call | SEOFrancisco — published by Francisco Leon de Vivero
Research, campaigns & methods
4 entities
ProprietaryTerme_020
Open letter asking AI platforms that use web sources to give verified site owners a Webmaster Console (citations, clicks, landing pages, topics), privacy-safe.
Evidence (2)
“An open letter asking every AI platform that uses web sources to show verified site owners how their pages appear in AI answers, and which appearances send visits.”
AI Console Now: Sign the Open Letter for AI Webmaster Tools — published by Francisco Leon de Vivero
“Some of you have shown it can be done. Bing Webmaster Tools reports AI citations, cited pages and grounding queries. Google Search Console reports AI Overviews and AI Mode impressions by page. Those are real first steps, and we thank the teams who shipped them.”
AI Console Now: Sign the Open Letter for AI Webmaster Tools — published by Francisco Leon de Vivero
Methodologye_021
Sample-level comparison of ranked ChatGPT recommendations against ten Ahrefs signals across Ecommerce, Gambling/Casino and Legal samples.
Evidence (2)
“A transparent, sample-level comparison of ranked ChatGPT recommendations and ten Ahrefs signals across Ecommerce, Gambling / Casino, and Legal.”
LLM Ranking Factors | SEO Francisco — published by Francisco Leon de Vivero
“The analysis covers only domains recommended at least once. There is no control group of domains that were never recommended.”
LLM Ranking Factors | SEO Francisco — published by Francisco Leon de Vivero
Methodologye_022
Francisco's way of using EntityMap: declare defensible entities, attach evidence, align pages, test AI answers, update — an audit discipline, not a citation shortcut.
Evidence (1)
“The useful promise is not "publish this file and get cited by ChatGPT." The useful promise is discipline: declare the entities a site can defend, attach evidence, align the site around those claims, and test whether AI systems describe the business more accurately.”
EntityMap for AI Search SEO: Useful Discipline or Another Magic File? | SEO Francisco — published by Francisco Leon de Vivero
Standarde_023
EntityMap v1.0
Proposed open standard (entitymap.org) for declaring a site's entities, relations and evidence in /entitymap.json plus an /entitymap.html companion.
Evidence (1)
“TL;DR: EntityMap is a proposed site-level entity declaration layer for machines. In v1.0, it uses entitymap.json plus a human-readable entitymap.html companion.”
EntityMap for AI Search SEO: Useful Discipline or Another Magic File? | SEO Francisco — published by Francisco Leon de Vivero
Platforms & concepts
7 entities
Platforme_030
ChatGPT Search
OpenAI's web-search capability in ChatGPT, explained on this site with an interactive flowchart.
Evidence (1)
“ChatGPT Search can connect a question with web sources and a cited answer. The diagram separates that teaching journey into decisions the reader can follow. Its paths are illustrative, with labels distinguishing documented behavior from observations and interpretation. Crawler access, citations, and referral visits need separate measurements.”
How ChatGPT Search Works, With an Interactive Flowchart | SEO Francisco — published by Francisco Leon de Vivero
Platforme_031
Google AI Mode
Google Search's conversational AI mode; explained on this site with an interactive query fan-out map.
Evidence (1)
“Google AI Mode helps explore a question with related requirements. The useful editorial question is which requirement a linked page can establish, especially after a follow-up changes the task.”
How Google AI Mode Works, an Interactive Fan-Out Map | SEO Francisco — published by Francisco Leon de Vivero
Platforme_032
Google AI Overviews
AI-generated summaries in Google Search results; explained on this site with two interactive tracks.
Evidence (1)
“Explore AI Overviews with two interactive tracks. Compare reader examples and assumed page conditions without predicting an actual search result.”
How Google AI Overviews Work, Two Interactive Tracks | SEO Francisco — published by Francisco Leon de Vivero
Concepte_033
AI search visibility
Whether and how a brand or page appears, is cited, and earns visits in AI answer engines.
Evidence (1)
“If you run a website, publish content or work in SEO, you need to know how AI answers use your pages and what visits they send.”
AI Console Now: Sign the Open Letter for AI Webmaster Tools — published by Francisco Leon de Vivero
Concepte_034
AI webmaster console
Per-site reporting from AI platforms on citations, clicks, landing pages and topics — the reporting #AIConsoleNow asks for.
Evidence (1)
“AI assistants now answer millions of questions using content that we, website owners, publishers and SEOs, create and maintain. Yet for most of these platforms we cannot see if, when or how our pages are used.”
AI Console Now: Sign the Open Letter for AI Webmaster Tools — published by Francisco Leon de Vivero
Organizatione_035
OpenAI
AI company that operates ChatGPT and ChatGPT Search.
Evidence (1)
“To OpenAI, Google, Microsoft, Perplexity, Anthropic, Meta, xAI and every company building AI answer engines.”
AI Console Now: Sign the Open Letter for AI Webmaster Tools — published by Francisco Leon de Vivero
Organizatione_036
Google
Operator of Google Search, AI Overviews, AI Mode and Search Console.
Evidence (1)
“Google Search Console reports AI Overviews and AI Mode impressions by page.”
AI Console Now: Sign the Open Letter for AI Webmaster Tools — published by Francisco Leon de Vivero
4 entities
SoftwareProducte_040
37 free browser-based SEO tools.
Evidence (1)
“37 tools covering schema generators, technical SEO analysis, content optimization, AI search readiness, and everyday text utilities — all running locally in your browser.”
Free SEO Tools: Schema, SERP & AI Search | SEOFrancisco — published by Francisco Leon de Vivero
SoftwareProducte_041
Free tool that extracts and classifies entities from text, with schema.org suggestions and CSV export.
Evidence (1)
“Paste your content to automatically extract and classify entities by type, with frequency counts and schema.org suggestions.”
Entity Extraction Tool: NLP & Schema | SEOFrancisco — published by Francisco Leon de Vivero
SoftwareProducte_042
Free tool that scores how citation-ready content is for ChatGPT, Perplexity and Gemini.
Evidence (1)
“Paste your content and topic to see citation likelihood scores for ChatGPT, Perplexity, and Gemini with tailored recommendations.”
LLM Citation Checker: AI Search Tool | SEOFrancisco — published by Francisco Leon de Vivero
SoftwareProducte_043
Free tool that checks whether GPTBot, ClaudeBot and other AI crawlers can access and parse a page.
Evidence (1)
“Check basic retrieval blockers before optimizing for citations or AI mentions.”
Free AI Crawler Audit: Robots & LLM Access | SEOFrancisco — published by Francisco Leon de Vivero
