Francisco Leon de Vivero Toronto, Ontario, Canada

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Global SEO Expert

Senior SEO guidance for brands and teams that need sharper priorities, technical clarity, and stronger organic performance across markets.

Global SEO Expert

Senior SEO guidance for brands that need clarity, prioritization, and sharper execution.

Francisco works with leadership teams, in-house marketers, and remote teams that need experienced SEO guidance without vague recommendations or bloated agency process.

The work focuses on technical clarity, stakeholder alignment, and measurable growth, backed by Francisco's current role at Growing Search and earlier experience at Shopify, MindGeek, and Yellow Pages.

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Francisco Leon de Vivero reviewing international SEO strategy with a team

Senior advisory

Why brands bring in senior SEO guidance.

Some teams do not need a full agency retainer. They need an experienced operator who can diagnose tradeoffs quickly, align technical and marketing priorities, and keep SEO tied to business outcomes instead of activity theater.

Francisco's role as VP of Growth at Growing Search adds broader delivery context behind that advisory work, so strategy can extend into technical execution, content systems, and international expansion when needed.

Best fit

This page is strongest for brands that want experienced SEO judgment before hiring, restructuring a program, or committing to a larger engagement.

What you get

What this advisory work usually includes.

Clarity on priorities

Separate the work that can materially improve visibility and lead quality from the recommendations that only create noise.

Senior roadmap guidance

Turn audits, content ideas, and technical requests into a plan that leadership, marketers, and developers can act on.

Measurement with business context

Focus on qualified traffic, visibility gains, and commercial impact rather than slide-deck metrics that look busy but do not change outcomes.

Ready to pressure-test this?

Use one focused hour to turn this service area into a clearer next step.

Bring the pages, blockers, constraints, and business goal. The session is designed to clarify what should happen first, what can wait, and where a larger Growing Search engagement may or may not make sense.

Mid-page action

Book the $200 consultation while the fit is clear.

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The consultation is the entry point for diagnosis; broader advisory or execution work is scoped only after the situation is clear.

FAQ

Is this service advisory, execution, or both?

Start with the $200 consultation when you need senior diagnosis and prioritization. If the work should continue after that, the next step is scoped through Growing Search as advisory, implementation support, or a fuller execution engagement based on what the site actually needs.

What should I prepare before the call?

Bring the URL, the core business goal, any recent traffic or conversion context, and the decision you are trying to make. Useful inputs include Search Console access, crawl exports, migration notes, product priorities, or examples of competitors you keep running into.

Who is this service not for?

It is not a fit if you want generic traffic promises, guaranteed rankings, or a one-size-fits-all checklist. It is built for teams that want evidence-led SEO decisions tied to technical constraints, content quality, authority, and commercial outcomes.

How does pricing work after the consultation?

The $200 consultation is the entry point for diagnosis and prioritization. If you decide to move into a larger Growing Search engagement afterward, the consultation fee is credited toward that scope.

Best fit

Who this page is best suited for.

Founders and marketers

For teams that need better SEO decision-making.

Useful when an internal team has momentum but still needs sharper prioritization, clearer tradeoffs, and stronger senior search judgment.

Growth-focused brands

For companies that want organic growth tied to the business.

The work stays focused on qualified visibility, stronger lead quality, and the practical actions most likely to improve performance.

Executive support

For organizations that need senior oversight without a bloated process.

A strong fit for leadership teams that want experienced direction on audits, priorities, enablement, and cross-functional execution.

What this work should produce

Clear outcomes instead of generic SEO activity.

Clear priorities

Understand what deserves attention first and which SEO work is mostly noise.

Better execution

Turn audits, content plans, and technical tasks into a roadmap a team can actually follow.

Stronger measurement

Focus on traffic quality, visibility, and business impact instead of vanity reporting.

Connected priorities

Most teams working on this also need support in adjacent SEO decisions.

Use these related pages to move from one isolated problem toward a fuller strategy, stronger execution, and better internal alignment.

Enterprise SEO

Enterprise SEO

Francisco spent years operating inside enterprise environments at Shopify and MindGeek, which helps him translate governance, site architecture, international rollouts, and executive reporting into search programs that can actually move forward.

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Technical SEO Advisory

Technical SEO Advisory

The goal is not audit sprawl. It is translating complex technical issues into prioritized actions that development and marketing teams can actually execute.

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International SEO

International SEO

The work covers hreflang implementation, market-entry planning, localized content strategy, and structural decisions shaped by direct experience across North America, Europe, and Latin America.

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Why Francisco fits

Experience and public proof behind the work.

  • 15+ years in SEO across enterprise, ecommerce, and international search.
  • Current role as VP of Growth at Growing Search, backed by Toronto and Montreal offices.
  • Former Shopify, MindGeek, and Yellow Pages experience plus public speaking and awards judging.

Next step

Start with a focused conversation.

If you want help turning this area of SEO into clearer priorities, stronger execution, and measurable growth, the next step is a focused $200 consultation.

Book a $200 Consultation About Francisco

Prefer to review more context first? Explore the case studies, browse the tools, or review the experience page.