Francisco leads the analysis
I define the sample and examine the evidence before recommending priorities. The handoff explains which observations support each proposal and which questions remain unresolved.
Comparative search research
Competitor SEO analysis for a specific search decision
A competitor appearing above your page does not reveal which change would help your site. I compare the pages competing for an agreed set of searches, record what can be observed and turn relevant differences into proposed tests. You receive a dated comparison with named peers, supporting page evidence and priorities your team can assess before committing to work.
30-minute consultation · $200 USD · paid after the call, only if you don't continue with ongoing work
The competitors for the decision at hand
Your commercial rivals and your search competitors may be different organizations. A publisher can compete for an explanatory query while a marketplace competes for a product search. I select peers against the page type and market being reviewed, rather than treating every large domain as an equivalent competitor.
Before collection, we agree on the question the comparison must inform. It might be whether to improve a service page, separate two overlapping offers or investigate a technical constraint. The scope identifies the searches and pages included, plus any markets or result formats left outside the review.
The comparison method
Define a comparable sample
Choose the searches, markets and peer identities relevant to the decision.
Capture the evidence
Record dated results and the pages or public references inspected.
Separate observation and explanation
Identify page differences, then state what still needs testing.
Prioritize a test
Connect a proposed change to evidence, a responsible team and a review criterion.
Evidence, interpretation and the next test
| Research layer | What the handoff records |
|---|---|
| Search sample | Query, language, market, capture date and the identities of the competing URLs inspected. |
| Observed differences | Page purpose, relevant information, internal paths and public business evidence within scope. |
| Tool estimates | Provider, date and defined scope for any permitted keyword or backlink estimates. |
| Proposed explanation | Why a difference may matter to the reader, with alternative explanations and missing evidence. |
| Priority test | A proposed change, its dependencies and what your team would check after release. |
A public example of the research format
My published Toronto immigration-law search comparison records a search performed on May 3, 2026 and examines identified pages. You can inspect the format before commissioning comparable research. It is public research, not client work or a client ranking result.
A captured page supports a statement about what was visible at that time. It does not prove that one heading, backlink measure or page feature caused a ranking. I make the proposed explanation explicit so your team can decide whether the test is justified.
From comparison to an agreed scope
Your team validates the business fit
Subject specialists confirm that the recommended information and offer are accurate. Product and development owners identify constraints that may change the proposed test.
Execution follows a separate agreement
Writing, technical implementation and outreach are scoped after the findings. A wider SEO audit may be appropriate if the evidence points to an internal site problem.
The limits of competitive evidence
The analysis uses public pages and agreed data sources. It does not provide access to a competitor's private analytics, revenue or conversion rate. A provider's traffic estimate remains an estimate. Missing tool data does not establish that a competitor has no traffic.
Google search results vary with time, place and device. The report retains those conditions where available. It can inform a test of your page, but cannot guarantee the same result for another business or explain every movement in the results.
This service fits a defined competitive decision. If the immediate need is to discover relevant searches across the whole offer, start with keyword research. If the research is already agreed and the issue is what to publish, content strategy addresses the inventory and briefs.
Common questions
Can you compare competitors I have already selected?
Yes. I check whether those businesses compete for the searches and page types in scope. If another kind of site appears in the sample, the report identifies it and explains why it is included.
Will you tell me exactly why another site ranks?
The handoff separates observed differences from explanations that require testing. Public evidence cannot isolate every cause of a ranking. A recommendation states the reason for the proposed change and the limits of that reasoning.
Does the service include copying competitor pages?
No. The comparison informs a response appropriate to your offer and evidence. Copying their wording or reproducing every section would not establish that your page answers the reader's question.
Can AI search be included?
A defined sample of AI responses and citations can be agreed separately. The scope must name the platform, queries and capture conditions. A missing mention in that sample does not demonstrate absence across every response.
Related services
SEO audit
Investigate your own site when the comparison reveals internal constraints.
Keyword research
Define the searches and page types for the comparison.
Content strategy
Use the findings to decide which pages to improve or commission.
Off-page SEO
Review external representation when public references require attention.
Choose the decision before the competitors
Bring your site and the competing pages you keep encountering. Book a consultation to define a useful comparison and the evidence needed to conduct it.
30-minute consultation · $200 USD · paid after the call, only if you don't continue with ongoing work