International and enterprise search experience.
Global SEO expert
VP of Growth at Growing Search
Enterprise, Shopify, & international SEO
Global SEO expert
Francisco Leon de Vivero
Expert SEO strategy for brands that need clearer growth priorities.
VP of Growth at Growing Search. Former Head of Global SEO Framework at Shopify. 15+ years leading international search, technical SEO, and organic growth programs across enterprise platforms.
Canadian and European search award panels.
Technical SEO, content systems, and growth frameworks.
What the work should do
Turn organic search into a clearer growth lever, not a pile of disconnected SEO tasks.
What visitors should leave with
Clear priorities, stronger execution, and a realistic next step.
- Where organic growth is being blocked
- What deserves attention first
- What a realistic next-step roadmap looks like
Operating context
Built from in-house SEO depth, agency scale, and public industry credibility.
Francisco leads growth and senior SEO strategy at Growing Search while bringing more than 15 years of technical, international, ecommerce, and enterprise search experience shaped by prior roles at Shopify, MindGeek, and Yellow Pages.
That role builds on earlier SEO leadership at Shopify, MindGeek, and Yellow Pages, bringing enterprise discipline, international experience, and senior-level execution support into current client work.
- 40 years of collective experience
- 50+ client expectations exceeded
- Business and product-first mindset
- Data and value driven
Selected client context
Wahi
Shopify
HGregoire
GGPoker
Homebase
Polytechnique Montreal
Brilliant Earth
Maptive
Opencare
Toronto
240 Richmond Street W, Toronto, ON Canada M5V 1V6
Montreal
1275 Avenue Des Canadiens-De-Montreal L'Avenue, Montreal, Quebec H3B 0G4
Signature focus areas
The kinds of SEO problems Francisco is usually brought in to solve.
Instead of treating every service equally on the homepage, this section leads with the areas where senior strategy, technical depth, and growth judgment matter most.
Global advisory
Global SEO Expert
Senior SEO guidance for brands that need clearer priorities, stronger technical direction, and measurable growth across markets.
Explore Global SEO ExpertPlatform growth
Shopify SEO
Platform-aware SEO for Shopify and Shopify Plus brands that need stronger technical foundations, scalable content systems, and better organic performance.
Explore Shopify SEOMarket expansion
International SEO
Multilingual SEO, hreflang implementation, localization, and market-entry support for multi-region growth.
Explore International SEOTechnical depth
Technical SEO Advisory
Senior technical SEO support for crawlability, indexing, migrations, Core Web Vitals, and engineering-ready prioritization.
Explore Technical SEO AdvisoryEnterprise scale
Enterprise SEO
SEO governance, cross-team coordination, and large-site search strategy for organizations with real operational complexity.
Explore Enterprise SEOAudit foundation
SEO Audit Services
Comprehensive SEO audits that surface growth blockers, prioritize fixes, and turn findings into an actionable roadmap.
Explore SEO Audit ServicesMigration support
SEO Migration Services
Traffic-preserving support for redesigns, replatforming, URL changes, and launch monitoring during major site transitions.
Explore SEO Migration ServicesRevenue growth
Ecommerce SEO
SEO for online stores that need stronger product discovery, category architecture, structured data, and revenue-focused organic growth.
Explore Ecommerce SEOStartup growth
SEO for Startups
Search strategy for startups that need strong technical foundations, efficient content choices, and organic growth sized to early-stage reality.
Explore SEO for StartupsLanguage markets
Multilingual SEO
SEO for English, Spanish, French, and Portuguese markets with localization, hreflang, and native-language search considerations.
Explore Multilingual SEOHow Francisco creates momentum
The service areas where senior SEO judgment changes the outcome most.
These are the areas where Francisco's background is most useful: international growth, technical depth, search-driven content systems, and senior advisory that helps leadership teams decide what matters first.
International SEO strategy
Expansion planning, multilingual growth opportunities, and market-entry frameworks shaped by work with multinational companies and global ecommerce programs. Francisco has supported international search decisions across North America, Europe, and Latin America, including the structural choices that determine whether regional programs scale or stall.
Technical SEO and WPO
Site audits, mobile SEO, crawlability, indexing, Core Web Vitals, and technical prioritization tied directly to performance outcomes. With experience auditing platforms handling very large volumes of traffic, Francisco helps teams turn hidden technical friction into engineering-ready priorities.
Content and organic growth systems
Keyword strategy, editorial opportunities, SERP research, and scalable content structures that support traffic growth without chasing empty clicks. The work connects search demand to business intent so published content serves both discoverability and conversion.
Leadership, advisory, and training
SEO education, executive guidance, internal enablement, and practical frameworks for teams that need an experienced search lead in the room. Whether the role is fractional leadership, advisory support, or training, the goal is clearer decisions and steadier execution.
Client success
Public proof that connects SEO work to traffic, leads, and market visibility.
These public examples from Growing Search show the outcomes Francisco and the team aim for: stronger visibility, better lead quality, revenue growth, and category authority grounded in real execution.
Wahi
Maptive
Opencare
Real estate
Wahi
263% increase in organic traffic
Growing Search uses Wahi to show how stronger technical foundations, clearer content priorities, and better search visibility can materially expand organic reach in a competitive market.
See the case-study contextB2B software
Maptive
3x increase in leads
Maptive is highlighted as a lead-generation example, showing that search work is expected to influence pipeline quality and commercial outcomes, not just rankings.
See the case-study contextHealthcare and dental
Opencare
85% Canadian dentist market coverage
Opencare is presented as proof of visibility strength in a high-trust healthcare category, which helps reinforce the site's EEAT and category credibility.
See the case-study context
Brand platform
A search career built across enterprise platforms, media brands, and the broader SEO community.
Francisco brings a whole-of-search perspective that combines senior in-house SEO experience with the wider Growing Search service stack, client portfolio, and execution depth.
- Award-winning SEO professional and Canadian search awards judge.
- Speaker at UnGagged Las Vegas, SEonthebeach Spain, Quondos, and other industry events.
- Published in Forbes, Huffington Post, Apertura, and Infotechnology.
- Collaborated with Semrush and MailRelay on industry research and education.
Speaking, content, and public proof
Authority that shows up outside the website too.
These channels make the brand more believable because the expertise is visible in videos, public profiles, industry recognition, and conference contexts as well.
Video updates
YouTube SEO breakdowns
Practical videos covering updates, tools, indexing questions, and real SEO workflows.
Visit YouTube
Industry recognition
Awards, events, and judging
Conference speaking, awards judging, and industry participation that reinforce Francisco’s standing in the SEO community.
Awards context
Professional profile
Professional profile
A public profile that brings SEO, analytics, SEM, and growth leadership into one clear career narrative.
Open LinkedInWorking style
Senior guidance without the agency theatre.
These comments reinforce the positioning the rest of the site is aiming for: experienced SEO support that stays practical, clear, and collaborative.
Francisco is an excellent professional like SEO. Professionally, he is dedicated, studious, meticulous and thorough in its management, with great ease and taste for acquiring new knowledge.
Francisco is an awesome person. I enjoy working with him and he has the patience to make sure that I understand SEO.
Resources and tools
Useful ways to evaluate the work before starting a conversation.
Use the tools, articles, and service pages to understand how Francisco approaches search problems before starting a conversation.
Free tool
Google Algorithm Tracker
A public tool for checking major algorithm movements and search volatility.
Open toolFree tool
SERP Preview Generator
Preview title tags and meta descriptions before publishing pages.
Open toolFree tool
Hreflang Tags Generator
Useful for international SEO teams managing regional and language markup.
Open toolFree tool
FAQ Schema Generator
Generate FAQ structured data more quickly for content and support pages.
Open toolBlog
SEO articles, news, and earlier video posts
Explore Francisco's blog section if you want more background on his long-running SEO education, updates, and tool commentary.
Browse the blogReady to move
Need senior SEO thinking without the agency fluff?
Book a paid consultation if you want a focused one-hour working session, or use the services, proof, and tools across the site to understand the fit before reaching out.
FAQ
Frequently asked questions about working with Francisco
What kind of SEO work does Francisco focus on?
Francisco focuses on international SEO strategy, technical SEO, WPO optimization, onsite and offpage work, analytics, and team training.
Who is this site best for?
The positioning points to brands, ecommerce teams, and companies that need senior-level search strategy tied to growth rather than traffic vanity metrics.
How much does a consultation with Francisco cost?
A focused one-hour consultation is 200 USD. It is a working session where Francisco reviews your situation and gives you concrete next steps you can act on right away.
Does Francisco work with international and multilingual sites?
Yes. International SEO is one of Francisco's core specialties. He has led global SEO at Shopify and helps brands set up hreflang, ccTLD versus subfolder strategies, multilingual content systems, and country-level visibility programs.
What is Francisco's background?
Francisco is a Global SEO Expert and VP of Growth at Growing Search. He previously led the Global SEO Framework at Shopify, was Senior SEO at MindGeek, and started in search at Yellow Pages. He has 15+ years of experience, speaks at industry conferences, and serves as a search awards judge.
Does Francisco produce educational content too?
Yes. He publishes SEO updates, tools, and search commentary through his Youtube channel and related content.
How should prospects get in touch?
Use the consultation page if you want to request a focused one-hour session directly, or use the other contact routes on the site for a broader Growing Search conversation.