Practical guide
AI Overviews optimization and measurement
Check page eligibility, record linked sources and assess an optimization proposal against a repeatable baseline.
SEO playbooks
Choose a topic for the checks and decisions that apply to that problem. Dated keyword estimates and search-result observations are available as supporting research.
Guides for your next SEO decision
Choose a topic for the checks and decisions that apply to that problem. Dated keyword estimates and search-result observations are available as supporting research.
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Practical guide
Beauty ecommerce SEO for products and shade variants
Organize products and variants around the information a shopper needs before choosing a shade or formula.
Practical guide
SEO planning for casino and poker websites
Define the site's role and target market, then review game information, public navigation and maintained terms.
Practical guide
Conversion optimization audit and testing guide
Verify conversion tracking, turn an observed obstacle into a testable hypothesis, and decide from the business action and its quality checks.
Practical guide
SEO for crypto product pages and documentation
Separate product facts from educational content and keep technical information consistent across the site.
Practical guide
Dental SEO for services and local appointments
Check service information, location records and the route from a search visit to an appointment request.
Practical guide
Elder care SEO for locations and family inquiries
Make care services, location details and the inquiry process easier to assess before a family contacts a provider.
Practical guide
SEO for food and drink product pages
Separate shopping needs from recipes and answer practical questions about the product and its delivery.
Practical guide
SEO for game pages, updates and support
Give each game a clear home and connect changing release information with the support pages players need.
Practical guide
AI citation tracking and source-page audits
Trace an assistant's answer to its cited pages and keep mentions, links and business outcomes separate.
Practical guide
Google Business Profile audit and optimization guide
Review eligibility and ownership, correct location facts, and measure profile actions without treating calls or website clicks as completed sales.
Practical guide
SEO for health-tech software buyers
Organize product pages around buying decisions, documented capabilities and the reviews needed before publication.
Practical guide
Healthcare SEO for service and appointment pages
Connect service information, clinical review and accurate location details with the appointment journey.
Practical guide
SEO for home improvement product catalogs
Connect product specifications and installation information so buyers can check fit before ordering.
Practical guide
Website indexation audit and crawlability guide
Diagnose missing pages with URL-level evidence, distinguish crawl access from index status, and verify the repair against the same sample.
Practical guide
SEO for industrial catalogs and technical specifications
Make part references and specifications findable, then connect the page to a useful quotation request.
Practical guide
Legal PPC briefs and lead-quality measurement
Define the practice area and landing page before evaluating campaign spend against suitable enquiries.
Practical guide
SEO for law firm services and locations
Align practice-area pages with the work the firm accepts and make location and enquiry details verifiable.
Practical guide
Natural health SEO with reviewed product information
Separate product facts from health claims and give category pages an evidence and review process.
Practical guide
Google penalty recovery and traffic-drop diagnosis
Establish whether Search Console reports a manual action, document the affected scope, and choose the investigation that the evidence supports.
Practical guide
Pharmaceutical PPC eligibility and campaign planning
Establish the advertiser, product and country requirements before building a pharmaceutical paid-search campaign.
Practical guide
Pharmaceutical SEO with a controlled publishing process
Define the audience, supporting evidence and review responsibility for pharmaceutical search pages.
Practical guide
Technical SEO for property listings
Trace changing property records through public listings, crawl paths and the site's update process.
Practical guide
Schema markup audit and validation guide
Compare structured data with visible facts and its generating system, then test the relevant Google feature before and after release.
Practical guide
SEO migration checklist for URL and platform changes
Build a destination map, rehearse launch checks, and monitor old and new URLs with an explicit record of exceptions.
Learning paths for an SEO task
Follow a guide, test a relevant input, then examine a published campaign. Choose a path and mark the resources you have reviewed.
Indexation and rendering
Read the guide
Website indexation audit and crawlability guideTry the tool
Robots.txt TesterStudy the campaign
Rendering and crawl paths for property listings
Ecommerce page decisions
Read the guide
Conversion optimization audit and testing guideTry the tool
Internal link analyzerStudy the campaign
Ecommerce architecture and search click growth
AI answer visibility
Read the guide
AI citation tracking and source-page auditsTry the tool
AI crawler policy comparisonStudy the campaign
AI mentions for a nutrition retailer
Language and market structure
Read the guide
SEO migration checklist for URL and platform changesTry the tool
International URL plannerStudy the campaign
Spanish-search visibility for a luxury brand
Videos with their published articles
Published SEOFrancisco videos, paired with their articles. Select Play to load YouTube.
3 videos shown
SEO research
Ahrefs Agent A: How SEO Workflows Are Changing
The presenter footage was generated with AI from approved images of Francisco Leon.
Read the accompanying article →AI search
What Actually Gets You Cited in AI Search
The presenter footage and opening sequence were generated with AI from approved images of Francisco Leon.
Read the accompanying article →Technical SEO
I Built a Technical SEO Auditor Skill for Claude AI
The presenter footage is a real camera recording. The edit includes AI-generated visual overlays and B-roll.
Read the accompanying article →The player loads from YouTube after you press Play.