Francisco Leon de Vivero Toronto, Ontario, Canada

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Content Marketing

Content strategy and production built around what people are actually searching for, how the site should grow, and what content can move visitors closer to inquiry or sale.

Content Marketing

Content marketing that supports search visibility, user intent, and sustainable traffic growth.

Growing Search presents content marketing as a turn-key solution for businesses that need a stronger SEO content strategy instead of disconnected blog production.

The work is built around what people are actually searching for, how content should support the wider site, and how SEO content can move visitors closer to inquiry, signup, or sale.

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Francisco Leon de Vivero leading an SEO content strategy workshop

Search-led content

Content strategy should create topical authority, not just output.

Publishing more articles rarely solves the problem if topics are misaligned with search demand or commercial intent. The real work is building a content system that closes visibility gaps and supports conversion paths.

This service pairs Francisco's search strategy with Growing Search's production capability, so planning, briefs, editorial process, and performance measurement stay connected.

What we cover

How the content work usually takes shape.

Demand and opportunity mapping

Prioritize topics by search intent, commercial value, and competitive opportunity instead of publishing by guesswork.

Briefs and content systems

Create briefs, structures, and internal-linking patterns that writers and teams can use repeatedly.

Cluster and authority planning

Build topic clusters that help service and product pages earn more trust and discoverability over time.

Performance tied to outcomes

Measure how content contributes to qualified visits, engagement, inquiries, and broader organic visibility.

Ready to pressure-test this?

Use one focused hour to turn this service area into a clearer next step.

Bring the pages, blockers, constraints, and business goal. The session is designed to clarify what should happen first, what can wait, and where a larger Growing Search engagement may or may not make sense.

Mid-page action

Book the $200 consultation while the fit is clear.

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The consultation is the entry point for diagnosis; broader advisory or execution work is scoped only after the situation is clear.

FAQ

Is this service advisory, execution, or both?

Start with the $200 consultation when you need senior diagnosis and prioritization. If the work should continue after that, the next step is scoped through Growing Search as advisory, implementation support, or a fuller execution engagement based on what the site actually needs.

What should I prepare before the call?

Bring the URL, the core business goal, any recent traffic or conversion context, and the decision you are trying to make. Useful inputs include Search Console access, crawl exports, migration notes, product priorities, or examples of competitors you keep running into.

Who is this service not for?

It is not a fit if you want generic traffic promises, guaranteed rankings, or a one-size-fits-all checklist. It is built for teams that want evidence-led SEO decisions tied to technical constraints, content quality, authority, and commercial outcomes.

How does pricing work after the consultation?

The $200 consultation is the entry point for diagnosis and prioritization. If you decide to move into a larger Growing Search engagement afterward, the consultation fee is credited toward that scope.

Best fit

Who this page is best suited for.

Brands with thin content

For sites that need better topical depth and clearer search coverage.

Useful when content exists, but it does not align well with search demand, user intent, or commercial priorities.

In-house marketing teams

For teams that need a stronger strategy before producing more content.

Helpful when internal writers, stakeholders, or agencies need clearer briefs, priorities, and performance expectations.

Growth-stage businesses

For companies that want content to do more than drive empty visits.

A strong fit when leadership expects content to support visibility, authority, and business-ready traffic.

What this work should produce

Clear outcomes instead of generic SEO activity.

Better keyword targeting

Build content plans around meaningful search demand instead of generic publishing calendars.

Stronger content systems

Create briefs, workflows, and topic structures that support consistent growth instead of scattered articles.

More useful traffic

Connect content work to qualified visits, user questions, and commercial intent more directly.

Connected priorities

Most teams working on this also need support in adjacent SEO decisions.

Use these related pages to move from one isolated problem toward a fuller strategy, stronger execution, and better internal alignment.

Shopify SEO

Shopify SEO

Built from Francisco's years inside Shopify, the work focuses on duplicate URLs, collection architecture, crawl efficiency, template logic, and the structural issues generic agencies often miss.

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International SEO

International SEO

The work covers hreflang implementation, market-entry planning, localized content strategy, and structural decisions shaped by direct experience across North America, Europe, and Latin America.

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YouTube SEO

YouTube SEO

The work focuses on titles, descriptions, tags, click-through rate, engagement signals, and how video optimization can support both YouTube visibility and wider search performance.

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Why Francisco fits

Experience and public proof behind the work.

  • Growing Search positions content marketing as a turn-key content solution tied to SEO visibility.
  • The wider service mix connects content strategy with technical SEO, link building, and international growth.
  • Useful for businesses that want search-ready content with clearer commercial direction.

Next step

Start with a focused conversation.

If you want help turning this area of SEO into clearer priorities, stronger execution, and measurable growth, the next step is a focused $200 consultation.

Book a $200 Consultation About Francisco

Prefer to review more context first? Explore the case studies, browse the tools, or review the experience page.