Local SEO
Combine profile work with local pages, business listings and website measurement.
Profile diagnosis, corrections and public checks
Google Business Profile optimization for accurate local information
If your Google profile shows the wrong service, an outdated schedule or a link that sends customers to the wrong page, start with those discrepancies. I review profile eligibility and business information, then prioritize the corrections. The work includes checking what customers can see after changes are submitted, because saving an edit does not establish that it is public.
30-minute consultation · $200 USD · paid after the call, only if you don't continue with ongoing work
The initial review of your profile
Confirm eligibility and management access
Establish how your business serves customers and who owns the profile. Check for an existing profile before proposing another. The business owner approves the facts used for any correction.
Match categories and services to the business
Review the primary category and relevant additional categories against the activity you perform. Where the services editor is available, give each offered service a useful name and description.
Check practical customer information
Compare hours, service areas and contact details with your website. Follow the website and appointment links to check that a customer reaches the intended destination.
Plan useful profile updates
Identify photos you can supply and posts appropriate to the profile's available features. Any publishing schedule is agreed with you, using information you can keep accurate.
Address settings based on how you serve customers
Google distinguishes businesses that receive customers from those that visit or deliver to them. If customers do not visit your address, its service-area guidance says to remove the public address and enter the areas served. The review applies those rules to your operation before changing location fields.
A virtual mailing address does not establish an eligible office. Google's representation guidelines also set conditions for coworking offices, including signage and customer-facing staffing. The proposed configuration must be supported by how the business operates.
For SEOFrancisco, Francisco visits clients at their premises by appointment and offers online consultations. SEOFrancisco does not receive clients at an office. That distinction also guides the website's contact information, so customers can understand how a meeting takes place.
Separate submitted edits from the public result
Approve the correction
Record the business fact, the field involved and the supporting website information before submission.
Submit through authorized access
Make the agreed change and record its visible management status. The business retains ownership of the profile.
Check Search and Maps
Inspect the customer-facing information after Google's review. Record unresolved differences for follow-up.
A correction record your team can maintain
You receive a prioritized profile review with proposed field values and reasons for the changes. The agreed scope can include service descriptions and website-link corrections, followed by a record of submitted edits and public checks. We identify the person responsible for future changes to hours or services before handing it over.
My review includes the destination behind a profile link. If the profile promises a service that the page does not explain, I would flag that mismatch for the website owner. This connects profile accuracy to the customer's next action without treating every profile task as a full website project.
Profile measurement within its limits
Google's performance documentation defines the available metrics. The review uses those definitions when agreeing on a baseline.
| Recorded signal | Interpretation |
|---|---|
| Call-button clicks | A customer clicked the call button. Confirmed conversations and sales need separate business records. |
| Website clicks | A customer clicked the profile's website link. Website tracking is needed to assess the next action. |
| Observed visibility | A dated check for a specified query and location. It cannot establish a permanent ranking across the service area. |
Common questions
Is this the same as an ongoing local SEO program?
This service focuses on the Business Profile and its connection to your website. A local SEO program also addresses local pages, relevant business listings and measurement across the site. We can scope the website and listing work separately.
Can you guarantee approval of a profile edit?
Google reviews edits before updating them live. I can prepare supported corrections and check their status, but Google controls approval. Unresolved edits remain documented rather than being reported as completed public changes.
Can an online-only business have a profile?
Google's guidelines require eligible in-person contact with customers, subject to their stated exceptions. An online-only service should not assume it qualifies. Eligibility is assessed before optimization or a new-profile proposal.
Related services
Franchise SEO
Define permissions and shared standards before changing profiles across a franchise network.
SEO consulting
Review a search decision that extends beyond the profile.
Bring the profile discrepancy to a consultation
Share the public profile link, your website and the information that needs attention. We can assess the first correction and the access needed to complete it.
30-minute consultation · $200 USD · paid after the call, only if you don't continue with ongoing work