Published Growing Search case
Spanish-search visibility for a luxury brand
Treat each market's buying information and wording as part of the page brief before translating the site.
Results reported by Growing Search
- Spanish-search visibility
- +450%
Six months, without a country breakdown
The question
Can the intended market complete the same buying task on the localized destination?
A market-ready publication record
Review the offer, wording and language destinations together. A translated page count leaves those acceptance decisions unresolved.
Confirm the offer for the market
Have the operating owner confirm the products and fulfilment information the page can offer. Keep those facts with the market brief.
Review the task in local vocabulary
Ask a market reviewer to identify the question and the page that answers it. Preserve product identifiers while adapting the explanation.
Test the intended language destinations
Check the published alternate-language references against the approved URL map. Confirm that each destination opens the expected page.
Keep the observation at market scope
Retain country, language and page group in the later comparison. Record a URL change separately from a wording change.
| Published action | Recommended check | Record to retain |
|---|---|---|
| Localization | Accept the page against its market-specific buying task. | Market, approved product facts and reviewer. |
| Language setup | Test the published references against the intended URL map. | Source URL, expected alternate and final page. |
| Links | Retain the locale and the actual destination of each relevant placement. | Publisher locale, article and final URL. |
The Spanish-market project
The published Spanish-search project combines localized pages, hreflang and Spanish-language links for US Spanish speakers and other markets. Growing Search reports the increase above over six months. The unnamed client is the same brand as the AI visibility case.
A market brief before translation
Check where customers can buy before commissioning another market expansion. A localized page needs accurate delivery and product information for the market it addresses. Confirm those facts with the business before a writer selects wording or expands a collection.
Review the questions customers use in that market and decide which page can answer them. Preserve product identifiers between languages while adapting the explanation to the intended reader. A useful localization brief should tell the writer what changes and which product facts must stay consistent.
Language-page and destination checks
Use the migration checklist if localization also changes URLs. A change of language and a change of destination need their own checks, particularly when an older page already receives search visits.
- Open each localized page and its language-switch destination.
- Check that the paired pages describe the corresponding product or collection.
- Test the market's delivery information and contact route.
- Keep the language annotations and sitemap URLs with the release record.
Market-level search reporting
For the next project, preserve country and language in the observation record instead of treating all Spanish queries as one market. Compare the intended page groups with the earlier period. An aggregate visibility percentage can guide a question, while a country-specific decision needs evidence at that country's scope.
Prepare a check for your own site
Choose the checks that fit your site and add the baseline you will use. The download includes this analysis, related guides and the original Growing Search publication.
Findings
A page may use the intended vocabulary while its alternate reference opens the wrong destination. Keep linguistic approval and the URL check as separate fields. A later reviewer can then identify which acceptance decision a change invalidates.