Francisco Leon de Vivero Toronto, Ontario, Canada

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Shopify SEO

SEO strategy for Shopify brands that need stronger technical foundations, scalable content systems, and better organic growth.

Shopify SEO

SEO for Shopify brands that need platform-aware strategy and stronger organic growth systems.

Platform-aware SEO for Shopify and Shopify Plus brands that need stronger technical foundations, scalable content systems, and more revenue from organic search.

Built from Francisco's years inside Shopify, the work focuses on duplicate URLs, collection architecture, crawl efficiency, template logic, and the structural issues generic agencies often miss.

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Francisco Leon de Vivero reviewing ecommerce SEO evidence

Why platform experience matters

Shopify SEO needs platform-native diagnosis.

Duplicate URLs, collection logic, faceted filtering, canonical behavior, app performance drag, and merchandising tradeoffs create problems generic ecommerce playbooks often misread.

Francisco spent more than seven years inside Shopify's SEO environment, so recommendations account for what the platform, theme layer, apps, and internal teams can realistically change.

What we cover

Where Shopify SEO usually goes deepest.

Collection and product architecture

Improve how collections, products, and internal links distribute authority so category and product discovery can scale.

Duplicate-content control

Address variant, tag, and collection duplication issues that split signals and waste crawl efficiency.

Template and app diagnostics

Review Liquid template logic, app impact, and technical constraints that are weakening speed, indexing, or relevance.

Revenue-focused content systems

Support buying-guide, comparison, and collection-page content that helps organic search drive qualified revenue.

Ready to pressure-test this?

Use one focused hour to turn this service area into a clearer next step.

Bring the pages, blockers, constraints, and business goal. The session is designed to clarify what should happen first, what can wait, and where a larger Growing Search engagement may or may not make sense.

Mid-page action

Book the $200 consultation while the fit is clear.

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The consultation is the entry point for diagnosis; broader advisory or execution work is scoped only after the situation is clear.

FAQ

What makes Shopify SEO different from standard ecommerce SEO?

Shopify SEO has to account for platform-specific issues such as duplicate URLs, collection architecture, crawl efficiency, app-related performance drag, and template constraints that generic ecommerce SEO advice often ignores. Francisco Leon de Vivero brings former Shopify leadership experience to help brands turn those platform realities into a clearer technical and revenue-focused SEO roadmap.

Is this service advisory, execution, or both?

Start with the $200 consultation when you need senior diagnosis and prioritization. If the work should continue after that, the next step is scoped through Growing Search as advisory, implementation support, or a fuller execution engagement based on what the site actually needs.

What should I prepare before the call?

Bring the URL, the core business goal, any recent traffic or conversion context, and the decision you are trying to make. Useful inputs include Search Console access, crawl exports, migration notes, product priorities, or examples of competitors you keep running into.

Who is this service not for?

It is not a fit if you want generic traffic promises, guaranteed rankings, or a one-size-fits-all checklist. It is built for teams that want evidence-led SEO decisions tied to technical constraints, content quality, authority, and commercial outcomes.

How does pricing work after the consultation?

The $200 consultation is the entry point for diagnosis and prioritization. If you decide to move into a larger Growing Search engagement afterward, the consultation fee is credited toward that scope.

Best fit

Who this page is best suited for.

Ecommerce teams

For in-house teams scaling catalog and collection visibility.

Helpful when Shopify stores need better product discovery, stronger category pages, and a cleaner technical foundation for organic growth.

Platform constraints

For brands navigating the limits and tradeoffs of Shopify.

Useful when SEO has to work alongside design systems, app stacks, merchandising priorities, and engineering capacity.

Revenue-focused stores

For stores that need structure instead of scattered SEO tickets.

A strong fit for brands that want a roadmap covering technical fixes, collection strategy, content opportunities, and measurement.

What this work should produce

Clear outcomes instead of generic SEO activity.

Platform clarity

Identify the Shopify-specific issues that are splitting authority, wasting crawl budget, or weakening search performance.

Scalable content

Build content and collection-page systems that support long-term growth without thin-page sprawl.

Better revenue support

Connect SEO improvements to discoverability, product demand, and commercial outcomes more directly.

Connected priorities

Most teams working on this also need support in adjacent SEO decisions.

Use these related pages to move from one isolated problem toward a fuller strategy, stronger execution, and better internal alignment.

Technical SEO Advisory

Technical SEO Advisory

The goal is not audit sprawl. It is translating complex technical issues into prioritized actions that development and marketing teams can actually execute.

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Ecommerce SEO

Ecommerce SEO

Francisco Leon de Vivero brings years of Shopify leadership and broader ecommerce SEO experience into a service designed for stores that need stronger foundations, cleaner information architecture, and measurable organic revenue support.

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SEO Migration Services

SEO Migration Services

Francisco's approach treats traffic preservation as the baseline and traffic improvement as the goal, with support across redirect mapping, canonical strategy, internal links, structured data, launch QA, and post-migration monitoring.

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Content Marketing

Content Marketing

The work is built around what people are actually searching for, how content should support the wider site, and how SEO content can move visitors closer to inquiry, signup, or sale.

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Why Francisco fits

Experience and public proof behind the work.

  • Former Head of Global SEO Framework at Shopify, with years inside the platform's SEO environment.
  • Useful for Shopify and Shopify Plus brands that need platform depth, execution realism, and stronger revenue alignment.
  • Built for teams dealing with collection structure, crawl efficiency, content scaling, and organic revenue growth.

Next step

Start with a focused conversation.

If you want help turning this area of SEO into clearer priorities, stronger execution, and measurable growth, the next step is a focused $200 consultation.

Book a $200 Consultation About Francisco

Prefer to review more context first? Explore the case studies, browse the tools, or review the experience page.