Francisco Leon de Vivero Toronto, Ontario, Canada

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Ecommerce SEO

Ecommerce SEO for brands that need stronger product and category visibility, better crawl control, and clearer organic revenue opportunities.

Ecommerce SEO

Ecommerce SEO for online stores that need stronger product discovery and organic revenue growth.

Ecommerce SEO is more than ranking product pages. It requires category architecture, crawl management, faceted-navigation control, structured data, and content that supports buying journeys without creating catalog sprawl.

Francisco Leon de Vivero brings years of Shopify leadership and broader ecommerce SEO experience into a service designed for stores that need stronger foundations, cleaner information architecture, and measurable organic revenue support.

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Francisco Leon de Vivero reviewing ecommerce SEO evidence

Commerce complexity

Ecommerce SEO is a structural revenue problem, not just a ranking problem.

Online stores depend on category architecture, product discoverability, crawl efficiency, variant management, and supporting content that helps buyers move toward purchase.

Francisco's Shopify background brings platform depth, while Growing Search applies those lessons across ecommerce environments beyond Shopify alone.

Results context

Growing Search highlights ecommerce outcomes including 214% organic traffic growth and 144% revenue growth, which is the commercial frame this service is built around.

What we cover

What ecommerce SEO usually goes deepest on.

Product page optimization

Improve titles, copy, schema, images, and internal links so high-intent product searches are easier to capture.

Category architecture

Build category and collection structures that can rank for browse-stage demand without creating thin-page sprawl.

Technical ecommerce SEO

Control faceted navigation, crawl bloat, variants, canonicals, and speed issues that weaken product discovery.

Commerce content strategy

Support products and categories with guides, FAQs, and comparison content that captures earlier-stage demand.

Ready to pressure-test this?

Use one focused hour to turn this service area into a clearer next step.

Bring the pages, blockers, constraints, and business goal. The session is designed to clarify what should happen first, what can wait, and where a larger Growing Search engagement may or may not make sense.

Mid-page action

Book the $200 consultation while the fit is clear.

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The consultation is the entry point for diagnosis; broader advisory or execution work is scoped only after the situation is clear.

FAQ

What is ecommerce SEO and why does it matter?

Ecommerce SEO is the practice of optimizing online stores for organic visibility across product pages, category pages, and supporting content. It matters because catalog-scale crawl management, faceted navigation, product variants, and structured data directly affect product discovery, rankings, and revenue. Francisco Leon de Vivero applies ecommerce SEO through Growing Search with a background shaped by years of Shopify leadership.

How do you optimize product pages for SEO?

Optimizing product pages for SEO requires commercial-intent titles, differentiated descriptions, Product schema, optimized image alt text, internal links from relevant categories and supporting content, and canonical-tag management for variants. Francisco Leon de Vivero helps ecommerce teams structure these elements so product discovery improves without creating duplicate-content and crawl-efficiency problems.

Is this service advisory, execution, or both?

Start with the $200 consultation when you need senior diagnosis and prioritization. If the work should continue after that, the next step is scoped through Growing Search as advisory, implementation support, or a fuller execution engagement based on what the site actually needs.

What should I prepare before the call?

Bring the URL, the core business goal, any recent traffic or conversion context, and the decision you are trying to make. Useful inputs include Search Console access, crawl exports, migration notes, product priorities, or examples of competitors you keep running into.

Who is this service not for?

It is not a fit if you want generic traffic promises, guaranteed rankings, or a one-size-fits-all checklist. It is built for teams that want evidence-led SEO decisions tied to technical constraints, content quality, authority, and commercial outcomes.

How does pricing work after the consultation?

The $200 consultation is the entry point for diagnosis and prioritization. If you decide to move into a larger Growing Search engagement afterward, the consultation fee is credited toward that scope.

Best fit

Who this page is best suited for.

Online stores

For brands that need stronger product and category visibility.

Useful when product discovery is weak, categories are thin, or technical constraints are limiting how search traffic turns into revenue.

Marketplace-aware teams

For brands balancing owned-site growth against marketplace dependency.

Helpful when leadership wants organic search to strengthen direct revenue, reduce platform dependency, and improve margin quality over time.

Scaling ecommerce programs

For stores managing complexity across catalog size, localization, and merchandising priorities.

A strong fit when growth depends on cleaner architecture, better SEO governance, and stronger coordination between content, merchandising, and technical teams.

What this work should produce

Clear outcomes instead of generic SEO activity.

Better product discovery

Improve how product and category pages are surfaced for commercial-intent searches that can drive revenue.

Stronger technical commerce foundations

Reduce crawl waste, duplicate-content issues, and structural friction that suppress organic performance.

More revenue-ready organic growth

Connect ecommerce SEO work to product visibility, qualified traffic, and organic revenue rather than vanity traffic alone.

Connected priorities

Most teams working on this also need support in adjacent SEO decisions.

Use these related pages to move from one isolated problem toward a fuller strategy, stronger execution, and better internal alignment.

Shopify SEO

Shopify SEO

Built from Francisco's years inside Shopify, the work focuses on duplicate URLs, collection architecture, crawl efficiency, template logic, and the structural issues generic agencies often miss.

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Technical SEO Advisory

Technical SEO Advisory

The goal is not audit sprawl. It is translating complex technical issues into prioritized actions that development and marketing teams can actually execute.

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Content Marketing

Content Marketing

The work is built around what people are actually searching for, how content should support the wider site, and how SEO content can move visitors closer to inquiry, signup, or sale.

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Why Francisco fits

Experience and public proof behind the work.

  • Francisco's background includes years of Shopify SEO leadership and broader ecommerce search strategy.
  • Growing Search highlights public outcomes including 214% organic traffic growth and 144% revenue growth in ecommerce contexts.
  • Useful for brands that need ecommerce SEO shaped by platform realities and commercial priorities.

Next step

Start with a focused conversation.

If you want help turning this area of SEO into clearer priorities, stronger execution, and measurable growth, the next step is a focused $200 consultation.

Book a $200 Consultation About Francisco

Prefer to review more context first? Explore the case studies, browse the tools, or review the experience page.