Reader and decision
The brief identifies who is reading, what they already know and what question the page must answer. Existing pages are checked so a new article does not repeat a service page's purpose.
Original copy from a purpose your team can defend
SEO content writing
A page can contain the target keyword and still leave the buyer's question unanswered. This service turns an agreed brief and reliable source material into copy that explains the subject, supports its claims and gives the reader a useful next action. It covers writing and editing, with strategy, research and publishing responsibilities agreed before production.
30-minute consultation · $200 USD · paid after the call, only if you don't continue with ongoing work
A page with a job to do
The starting point is the question the page must resolve. A service page should explain a problem and the work available to address it. A product page needs approved product information. An article can examine a decision in more depth. These formats need different material and should not receive the same outline.
If the intended page or audience remains unclear, the work starts with content strategy or keyword research. Writing more words cannot settle an unresolved decision about which page deserves to exist. Content Development is included here when it means producing or improving written pages, rather than designing a website.
Material required before drafting
Source material
Technical claims, specifications and commercial terms need approved sources. Your team supplies information that only the business can verify. A missing case result stays out of the draft rather than becoming an invented example.
Author and voice
We establish who is speaking and which experience that person can support. An editorial position can be expressed in first person, while claims about completed tests or client work need their own record.
Page relationships
The brief identifies useful internal links, the destination of the next action and any facts that must remain consistent across related pages. A word-count target follows the task and available evidence.
From the brief to an editorial handoff
Agree the page purpose
Confirm the question, format, source pack and owner responsible for approval. If the inputs do not support a claim, resolve the gap before treating it as publishable copy.
Develop the draft
Build the explanation around the reader's decision. Use the evidence to support the reasoning, preserve the author's voice and vary the structure according to what the subject needs.
Review substance and language
Check claims against sources before reviewing clarity, repetition and tone. Keep quotations attributed and distinguish company results from the contribution of any individual author or consultant.
Prepare the handoff
Deliver the approved copy with links, metadata and any outstanding publication requirements identified. Publishing access and a check of the live page belong to the agreed delivery scope.
Search direction and accountable production
The current Content Marketing service pairs Francisco's search strategy with Growing Search's production capability. My role is to connect the page's purpose and evidence with the wider site. Writing can be delivered through Growing Search or coordinated with your existing authors, depending on the scope.
That distinction keeps a brief from becoming a generic keyword assignment. The writer needs the business question, the evidence available and the relationship to other pages. You can inspect the approach to sources and reasoning in the published analyses. Those articles show an editorial method and are not presented as proof of a result for your business.
A handoff beyond the document
Production volume, revision rounds and publishing support are defined for the project. They are not implied by the service name.
| Element | What the team receives |
|---|---|
| Main copy | A draft or approved revision suited to the page type and agreed reader question. |
| Evidence and ownership | The sources behind material claims, with the person responsible for approving business information. |
| Links and metadata | Contextual internal links and page-specific search copy within the agreed scope. |
| Publication responsibilities | The agreed owner for CMS entry, media, review and a live-page check. |
Language versions with the same facts
A Spanish page should read as Spanish, with the same offer, attribution and degree of certainty as its English counterpart. Sentence order, examples and headings can change where that helps the reader. An unverified claim cannot become firmer during localization. Additional languages require an appropriate review scope.
Google's content guidance emphasizes usefulness, original effort and evidence of expertise. Our editorial review follows the same practical test. The finished page must answer its question and show where its material claims come from, without padding the text to meet a keyword or length formula.
Common questions
Can you work from a brief our team already prepared?
Yes. The brief and sources are reviewed first so the writing can preserve the intended audience, facts and page purpose. If the assignment overlaps another URL or lacks material evidence, those issues are resolved before the draft is treated as ready for approval.
Can this include service pages as well as articles?
Yes. The format follows the decision the reader needs to make. A service page explains the problem, method, scope and relevant reason to choose the provider. An article can develop a narrower argument. Neither needs a fixed public outline or an invented case study.
Does writing include guaranteed traffic or a fixed word count?
No search result is guaranteed. The proposal defines the pages, revision process and delivery requirements. Length follows the question and the source material. Google's starter guide recommends natural, useful writing rather than repeating every keyword variation.
Related services
Content strategy
Decide which pages deserve production.
Content Marketing
Connect strategy, production and measurement.
On-page SEO
Improve existing pages and their implementation.
Bring the brief and the source material
Share the page type, audience, approved facts and examples of the existing voice. We can establish whether the next step is writing, a better brief or a change to the content plan.
30-minute consultation · $200 USD · paid after the call, only if you don't continue with ongoing work