Google UCP SEO: Discovery vs Checkout Readiness
Duration: 6:00 ·
A practical walkthrough of Google's current UCP rollout, Merchant Center requirements, and the line between SEO work and checkout engineering.
Video summary
- Confirm access and scope. Record the country, selected-merchant status, eligible categories, Merchant Center standing, interest or waitlist status, and Google's current approval state.
- Reconcile product identity. Map every sellable variant from the page and feed to the commerce backend. Use merchant_item_id only when the Checkout API expects a different identifier.
- Complete policies and notices. Configure returns, return costs and windows, customer support, cancellations, and required consumer notices. Recheck Google's current restricted-category list.
- Stage eligibility attributes. Add native_commerce.checkout_eligibility through a controlled supplemental source and test ingestion before scaling it.
- Publish the UCP profile. Engineering declares the supported capabilities, endpoints, payment handlers, and verification material.