A practical explanation of the May 2020 Google core update, including what changed and which content-quality questions site owners should review.
Francisco Leon de Vivero
Archived article
This post was originally published in December 15, 2022 and has not been updated.
It is preserved here for historical reference. Some tools, recommendations, algorithm details, and links may be outdated or no longer accurate. For current guidance, see Francisco's up-to-date service pages or book a focused consultation.
GOOGLE CORE UPDATE 2020 IN ENGLISH New Core Update on May 4th https://searchengineland.com/google-m... - Google keeps releasing core updates every 3 months the last one was in January. - It takes 1 to 2 weeks for it to reach everyone.
What can I do? you offer the best possible content.
GOOGLE LIST OF QUESTIONS TO CONSIDER WHEN EVALUATING YOUR CONTENT: - Original information, reports, research or analysis - Substantial, complete or full description of the topic - Insightful analysis or interesting information - If the content relies on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?
- Page title a descriptive and useful summary of the content. - The page title IS NOT exaggerated or shocking.
- Would you recommend the page - Would you expect it to reference an encyclopedia or book?
QUESTIONS FROM EXPERTS. - Trustworthiness - Background on the author or the site that publishes it - Authority in your subject - Error-free
SUBMISSION AND PRODUCTION QUESTIONS. - Content is mass produced - Content contains an excessive amount of ads - Mobile friendly
Francisco is a senior SEO strategist and VP of Growth at Growing Search, with 15+ years of enterprise search experience. He previously served as Head of Global SEO Framework at Shopify and focuses on technical SEO, international search strategy, AI search visibility, and platform optimization.
The work focuses on technical clarity, stakeholder alignment, and measurable growth, backed by Francisco's current role at Growing Search and earlier experience at Shopify, MindGeek, and Yellow Pages.
