De la ampliación de consultas a la búsqueda agéntica

Google is not just matching the words someone types anymore. It is moving toward the loop. The system can rewrite the query, split it into related searches, compare sources, refine the task, and in agentic search, keep working after the first answer. That changes the SEO job. The goal is not to make 40 fake pages for 40 fake prompt variants. The goal is to build one page that survives the loop. Make the problem space clear. Make each section extractable. Show real evidence. Keep the page technically boring, and keep important facts fresh. If an agent comes back tomorrow, your page should still be easy to fetch, easy to understand, and trustworthy enough to use again. Optimize for the loop. Retrieve, evaluate, refine, monitor, act.