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Google Core Update 2020: Penalties and Rankings

A practical explanation of the May 2020 Google core update, including what changed and which content-quality questions site owners should review.

Francisco Leon de Vivero
Google Core Update 2020: Penalties and Rankings

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This article is part of Francisco's earlier SEO publishing library.

The post is still useful as background reading, but some recommendations reflect the original publication period. Use the current service pages and consultation flow when you need present-day guidance.

GOOGLE CORE UPDATE 2020 IN ENGLISH
New Core Update on May 4th https://searchengineland.com/google-m...
- Google keeps releasing core updates every 3 months the last one was in January.
- It takes 1 to 2 weeks for it to reach everyone.

What can I do? you offer the best possible content.

GOOGLE LIST OF QUESTIONS TO CONSIDER WHEN EVALUATING YOUR CONTENT:
- Original information, reports, research or analysis
- Substantial, complete or comprehensive description of the topic
- Insightful analysis or interesting information
- If the content relies on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?

- Page title a descriptive and useful summary of the content.
- The page title IS NOT exaggerated or shocking.

- Would you recommend the page
- Would you expect it to reference an encyclopedia or book?

QUESTIONS FROM EXPERTS.
- Trustworthiness
- Background on the author or the site that publishes it
- Authority in your subject
- Error-free

SUBMISSION AND PRODUCTION QUESTIONS.
- Content is mass produced
- Content contains an excessive amount of ads
- Mobile friendly

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The work focuses on technical clarity, stakeholder alignment, and measurable growth, backed by Francisco's current role at Growing Search and earlier experience at Shopify, MindGeek, and Yellow Pages.

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