SEO DURING COVID-19 2020 NEWS
SEO DURING COVID-19
- Problem with sites in the Medicine/Medical topic receiving a lot more traffic which causes your site to crash because the server does not support it.
This if frequent can cause a drop in rankings as the Google robot will find a 500 error.
Google did not change its algorithm in relation to the coronavirus.
1) ASKED GOOGLE: DOES SEARCHER BEHAVIOR CHANGES INFLUENCE OVERALL RANKING HTTPS://WWW.SEROUNDTABLE.COM/SEARCHER...
Many changes in the rankings in this time of Coronavirus.
Barry asked John Muller if queries are affected by Covid-19 even though they are not related.
John said no, it is something that the algorithm checks all the time and for this it should adapt.
2) SHOWCASING THE VALUE OF SEO (SEO CASE STUDIES AND SUCCESS STORIES (SEO CASE STUDIES AND SUCCESS STORIES)
https://webmasters.googleblog.com/202...
-New section in Google Webmaster blog of success stories. In this first case shows us the importance of SEO and Structured Data.
-Here we can see that many SEO companies are affected also putting their services on pause.
Marketing in Times of Uncertainty - Whiteboard Friday
https://moz.com/blog/marketing-in-tim...
-Losing an opportunity to improve over the competition during this time.
Companies where their major channel is organic are reducing their efforts. More info: https://searchengineland.com/seo-will...
-What they show they did in this case is: removed duplicate content, applied structured data from Job Posting, Breadcrumbs and Estimate Salary.
To modify their implementation they used Google's Structured Data tool (link in the description) (https://search.google.com/structured-...)
-The result of the implementation was a 93% increase in number of records and 9% higher conversion.
3) GOOGLE: ANY SITE CAN USE SPECIAL ANNOUNCEMENT STRUCTURED DATA MARKUP EXAMPLE: HTTPS://WWW.SEROUNDTABLE.COM/GOOGLE-S...
Structured data: SpecialAnnouncement
Not only for topics related to COVID-19
URL for implementation in description https://schema.org/SpecialAnnouncement
4) GOOGLE MY BUSINESS ADDS TELEMEDICINE LINKS FOR DOCTOR OFFICES EXAMPLE:
https://www.seroundtable.com/google-m...
Google added in Google My Business the option to add a link: for information related to coronavirus and a link to telehealth.
5) GOOGLE: WILL NEVER SAY THAT ACCESSIBILITY WILL NEVER BE A SEARCH RANKING FACTOR
https://www.seroundtable.com/google-a...
John Muller indicated that it is not a ranking factor but that it affects others on the site so it would be indirectly.
He also does not rule out that in the future it could be (but not in the short term).
6) INCREASING BY 60% THE VISIBILITY IN A WEB OF THE HEALTH SECTOR IN 7 MONTHS.
https://www.isocialweb.agency/aumento...
-ecommerce dedicated to natural health and wellness with presence in 4 countries.
-Migration from magento 1 to magento 2.
-changes were made to the contents of the website. Working the main pages of a quality content for both the user and Google.
-Priority was given to the Top URLs, chosen both at SEO level and mainly at business level.
-link building strategy to boost and naturalize the link profile.
Important steps:
Force complete recrawl of all new urls.
- Force reindexing of new urls.
- De-index or update old urls with no value.
7) GOOGLE REVIEWS COMING OUT OF QUARANTINE IN GOOGLE MY BUSINESS
https://searchengineland.com/google-r...
- Reviews, photos and questions and answers are gradually coming back by category and country.
This is important because Google became the biggest platform for local reviews.
8) THE REASON WEBSITES ARE LOSING VALUABLE TRAFFIC FROM GOOGLE
https://searchengineland.com/the-reas...
About 51% of websites are losing revenue and conversions when the search result is provided by Google directly in the search without the need to click.
- Problem with sites in the Medicine/Medical topic receiving a lot more traffic which causes your site to crash because the server does not support it.
This if frequent can cause a drop in rankings as the Google robot will find a 500 error.
Google did not change its algorithm in relation to the coronavirus.
1) ASKED GOOGLE: DOES SEARCHER BEHAVIOR CHANGES INFLUENCE OVERALL RANKING HTTPS://WWW.SEROUNDTABLE.COM/SEARCHER...
Many changes in the rankings in this time of Coronavirus.
Barry asked John Muller if queries are affected by Covid-19 even though they are not related.
John said no, it is something that the algorithm checks all the time and for this it should adapt.
2) SHOWCASING THE VALUE OF SEO (SEO CASE STUDIES AND SUCCESS STORIES (SEO CASE STUDIES AND SUCCESS STORIES)
https://webmasters.googleblog.com/202...
-New section in Google Webmaster blog of success stories. In this first case shows us the importance of SEO and Structured Data.
-Here we can see that many SEO companies are affected also putting their services on pause.
Marketing in Times of Uncertainty - Whiteboard Friday
https://moz.com/blog/marketing-in-tim...
-Losing an opportunity to improve over the competition during this time.
Companies where their major channel is organic are reducing their efforts. More info: https://searchengineland.com/seo-will...
-What they show they did in this case is: removed duplicate content, applied structured data from Job Posting, Breadcrumbs and Estimate Salary.
To modify their implementation they used Google's Structured Data tool (link in the description) (https://search.google.com/structured-...)
-The result of the implementation was a 93% increase in number of records and 9% higher conversion.
3) GOOGLE: ANY SITE CAN USE SPECIAL ANNOUNCEMENT STRUCTURED DATA MARKUP EXAMPLE: HTTPS://WWW.SEROUNDTABLE.COM/GOOGLE-S...
Structured data: SpecialAnnouncement
Not only for topics related to COVID-19
URL for implementation in description https://schema.org/SpecialAnnouncement
4) GOOGLE MY BUSINESS ADDS TELEMEDICINE LINKS FOR DOCTOR OFFICES EXAMPLE:
https://www.seroundtable.com/google-m...
Google added in Google My Business the option to add a link: for information related to coronavirus and a link to telehealth.
5) GOOGLE: WILL NEVER SAY THAT ACCESSIBILITY WILL NEVER BE A SEARCH RANKING FACTOR
https://www.seroundtable.com/google-a...
John Muller indicated that it is not a ranking factor but that it affects others on the site so it would be indirectly.
He also does not rule out that in the future it could be (but not in the short term).
6) INCREASING BY 60% THE VISIBILITY IN A WEB OF THE HEALTH SECTOR IN 7 MONTHS.
https://www.isocialweb.agency/aumento...
-ecommerce dedicated to natural health and wellness with presence in 4 countries.
-Migration from magento 1 to magento 2.
-changes were made to the contents of the website. Working the main pages of a quality content for both the user and Google.
-Priority was given to the Top URLs, chosen both at SEO level and mainly at business level.
-link building strategy to boost and naturalize the link profile.
Important steps:
Force complete recrawl of all new urls.
- Force reindexing of new urls.
- De-index or update old urls with no value.
7) GOOGLE REVIEWS COMING OUT OF QUARANTINE IN GOOGLE MY BUSINESS
https://searchengineland.com/google-r...
- Reviews, photos and questions and answers are gradually coming back by category and country.
This is important because Google became the biggest platform for local reviews.
8) THE REASON WEBSITES ARE LOSING VALUABLE TRAFFIC FROM GOOGLE
https://searchengineland.com/the-reas...
About 51% of websites are losing revenue and conversions when the search result is provided by Google directly in the search without the need to click.